No matter what type of show is being offered in the performing arts, it is big business. Organizers of these shows have found ways to make them very profitable. The headlining artists who perform are often well paid. The original backers who front the money for the show make a profit, and the organizers are also making a profit. There are many ways to accomplish the profit goals of the group, but they must first have a show that can travel.
Musicians are often part of traveling shows that tour countries or even the world. These artists may be a well-known modern day band, or a symphony orchestra. No matter their musical performance venue, organizers want each show to make a profit. They begin with finding backers to get the ball rolling and hire a musical group. Once this has been accomplished, they begin booking performance dates in venues along the tour route.
Once booking dates have been finalized, the organizers look for as many sponsors as possible. They also begin the promotional work of advertising. Sponsors are the people who pay to have their name and logo associated with a particular show. In return, they pay a hefty fee for their support. Each piece of marketing material has their name and logo on it in return for this fee. The money from sponsors is often used to help pay some of the costs for advertising.
Organizers count on filling every seat for each performance. Heavy marketing, especially of popular performers, ensures ticket sales. Some venues have such a high demand that extra shows may be added in order to cash in on a hot market. While the entire tour is designed for the organizers and backers to make a profit, they will earn an even higher return on their investment when there are extra shows are added.